Ever been shopping and when you check out they ask you for your zip code? That make you feel even the least bit uncomfortable? Well, here’s an idea for the next time that happens, courtesy of the latest Dilbert newsletter (and yes, the spelling of Induhvidual is correct—if you get it):

"A store clerk asked for my zip code, apparently as part of their market research. Rather than just saying, 'No,' I told the young Induhvidual at the cash register that it was unlisted. The Induhvidual looked at me with obvious confusion and said, 'I didn't know that you could do that.'

“I replied, ‘Of course, but like telephone numbers, it costs extra.’ I looked back as I was leaving, and observed the Induhvidual still lost in thought, and the next customer impatiently waiting for service."