Consumerist:

AT&T is torching their Cingular brand like a gang of boychiks igniting a hobo on their way home from the milk bar. From the ashes, phoenix-like, a new brand is to emerge: AT&T Wireless. I used to be an AT&T Wireless customer. Not good memories. Cingular is such a distinguishable brand name, for good or ill, whereas for everyone I know and speak to on this issue, AT&T Wireless offers nothing but ill will. Unlike Consumerist's Ben, I've had nothing but good customer service from Cingular. Yes, I realize the "new" AT&T isn't really anything like the "old" AT&T, corporate-wise, but the bad connotations with the AT&T brand are apparently so bad, we all fear it is. Or will be. [Wave of the phin to Tom, via IM.]